Super Bowl XLVIII: Virtual Theater on Macy's
Moment Factory was approached by the NFL to create Super Bowl Virtual Theater on Macy's. I worked on the pre-production with the Multimedia Director, Nelson de Robles, on the Art Direction and Direction/Visual Conception of the segments of the project.

Our idea was to illustrate the spirit of NEW YORK and NEW JERSEY, the two cities welcoming the Super Bowl, and creating an immersive experience in the middle of Broadway, from 34th to 47th Street. This projection mapping show was a main attraction of “Super Bowl Boulevard”, a series of football-themed events spanning thirteen-blocks on Broadway. For four nights, the eight-minute show is projected multiple times on the iconic Macy's storefront, a surface of 3390 square feet. NFL fans are treated to a stunning mix of 2D and 3D animation effects mixed with a plethora of archival NFL footage ranging from 8 millimeter to digital.

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