DISNEY MAGIC KINGDOMS / TV commercial 30sec.
CONCEPT:
I worked as Director and Art Director in charge of the Video marketing department of Gameloft for couple of years. This project was one of the most challenging and interesting I was able to make. I was in charge of the pitch, treatment and development of the spot with the intern team. The concept was to bring the magic of Disney to a woman walking in the street. By playing, she could travel in a fantasy world. Mixing CG and live action was very challenging for a small team like ours. But the result is very nice !
I worked as Director and Art Director in charge of the Video marketing department of Gameloft for couple of years. This project was one of the most challenging and interesting I was able to make. I was in charge of the pitch, treatment and development of the spot with the intern team. The concept was to bring the magic of Disney to a woman walking in the street. By playing, she could travel in a fantasy world. Mixing CG and live action was very challenging for a small team like ours. But the result is very nice !
Credits:
Direction/Art Direction/Script/Storyboard: Alexandre Brakha
CG supervisor: Patrice Bilodeau
Direction/Art Direction/Script/Storyboard: Alexandre Brakha
CG supervisor: Patrice Bilodeau
Producer (Gameloft): Joanie Tremblay
Co-direction (live action part): Eric Piccoli
Producer (live action part): Marco Frascarelli
Director of production (live action part): France Poulin
DOP: Mathieu Élie
Co-direction (live action part): Eric Piccoli
Producer (live action part): Marco Frascarelli
Director of production (live action part): France Poulin
DOP: Mathieu Élie
Gameloft team:
Technical director: Michel Marois
Animation: Alexandre Albala (lead) / Thierry Leonard
Mathéo Mercier / Davide Salvatore
Compositing: Emmanuel Moulun, Kaitlyn Lovatt, Jordan Cirera
VFX: Mauricio Dantas Melo
CGI team: Arthur Segura, Raul Gimenez, Jordan Cirera, Vik Soremsambak, Renato Rebucca, Navid Dadgar
Texturing, Shading, Rendering: Arthur Segura, Raul Gimenez
Music: Rodrigo rubilar
Sound FX: Jérôme Laberge, Geneviève Savard l'Herbier
Editing (Gameloft): Mathieu Grenier / Steve Villeneuve
Color correction: Guillaume Boivin
Motion Graphic: Matthew Brushet / Charlie Leroy
Animation: Alexandre Albala (lead) / Thierry Leonard
Mathéo Mercier / Davide Salvatore
Compositing: Emmanuel Moulun, Kaitlyn Lovatt, Jordan Cirera
VFX: Mauricio Dantas Melo
CGI team: Arthur Segura, Raul Gimenez, Jordan Cirera, Vik Soremsambak, Renato Rebucca, Navid Dadgar
Texturing, Shading, Rendering: Arthur Segura, Raul Gimenez
Music: Rodrigo rubilar
Sound FX: Jérôme Laberge, Geneviève Savard l'Herbier
Editing (Gameloft): Mathieu Grenier / Steve Villeneuve
Color correction: Guillaume Boivin
Motion Graphic: Matthew Brushet / Charlie Leroy
![](https://cdn.myportfolio.com/f7f5678a-e1e0-4966-8b09-bbd8d0f97267/eb0385a8-6947-4e7c-bff8-5b131415b419_rw_1920.jpg?h=184ac1d8a5b1b920867989de99786cf7)
![](https://cdn.myportfolio.com/f7f5678a-e1e0-4966-8b09-bbd8d0f97267/601ef00d-5596-4ae7-9f3a-9db656075ce2_rw_1920.jpg?h=bf8be8afe14fcb619bbd9d36dba85140)
![](https://cdn.myportfolio.com/f7f5678a-e1e0-4966-8b09-bbd8d0f97267/8089049d-68bb-486a-93d3-830845e5c59a_rw_1920.jpg?h=93cf6c584db25c2a2ee42c77aa2ee060)
![](https://cdn.myportfolio.com/f7f5678a-e1e0-4966-8b09-bbd8d0f97267/a72b962d-2d08-4c94-9c9f-589759ef9837_rw_1920.jpg?h=31c359c5a7608523dd8c9eced0f0496d)
![](https://cdn.myportfolio.com/f7f5678a-e1e0-4966-8b09-bbd8d0f97267/1cd3c365-0651-40d5-8d8f-27ce4b193c4d_rw_1920.jpg?h=d8b2ce1ba73afd1221d7b6ef8663da35)
![](https://cdn.myportfolio.com/f7f5678a-e1e0-4966-8b09-bbd8d0f97267/7b581650-f9e2-4be6-9f7e-9ea232106820_rw_1920.jpg?h=b27e11bf399a9905dd10bbad2bed254d)
![](https://cdn.myportfolio.com/f7f5678a-e1e0-4966-8b09-bbd8d0f97267/6f9e4ae6-ee69-4e73-8138-e3fbf4033163_rw_1920.jpg?h=ab3796030b3930c74c7f2a588a8696e8)